Faster WordPress, measured, not guessed.
Core Web Vitals, slow server response, heavy product pages, admin lag. I measure where the time goes, fix that, and measure again.
01Who it’s for
Sites failing Core Web Vitals, WooCommerce stores that got slower one plugin at a time, and anyone who has already tried an optimisation plugin and seen no real change.
This site scores 100 for performance on Google PageSpeed Insights, on mobile and desktop.
Core Web Vitals
LCP, INP and CLS diagnosed from real traces: render delay, blocking scripts, layout shifts, font loading.
Server & TTFB
PHP, database and hosting bottlenecks, slow REST requests and caching problems.
Queries & plugins
Expensive WP_Query calls, autoloaded options and plugin overhead, measured with Query Monitor and profiling.
Front-end weight
Images, fonts, third-party scripts and CSS delivery, reduced without breaking tracking or features.
WooCommerce specifics
Cart fragments, product archives, search and checkout performance.
02How it works
Same process, every project.
Staging first, evidence before changes, and a written note of what was done and why.
- MeasurePageSpeed, lab traces and server timing establish a real baseline.
- Find the bottleneckRank causes by impact, not by what’s easiest to change.
- FixTargeted changes, each one verified on its own.
- Measure againBefore-and-after numbers you can check yourself.
03Common questions
Will a caching or optimisation plugin fix my speed?
Sometimes it helps, but it rarely fixes the cause. Slow queries, heavy scripts and render-blocking resources need to be found and fixed directly.
Can you improve my Core Web Vitals?
Yes. I work from the actual LCP, INP and CLS breakdowns and fix what’s causing each one, then re-test to confirm.
Is WooCommerce harder to speed up?
It has more moving parts: cart fragments, dynamic pricing, heavy product pages. The approach is the same, measure first, but it needs care around the cart and checkout.