Nine years of making websites work properly.

I’m Mosharaf, a senior web developer. For nine years I’ve built and looked after websites for agencies and businesses in the UK, the US, Europe, Canada, Australia and the UAE.

Most of that work is on WordPress and WooCommerce: custom themes, ACF-driven content systems, Gutenberg blocks, and stores with awkward checkout requirements. I also work in Shopify, GoHighLevel, Kajabi and Squarespace, because a client’s site lives where it lives and migrating is rarely the first answer.

A big share of my work starts with someone else’s code. It might be a site built years ago by a developer who has since left, a plugin update that broke checkout, or a store that got a little slower every month. I like that kind of work. It rewards patience and careful reading, and the real fix is usually smaller than people expect.

I work directly with business owners and as an embedded developer for agencies. Since 2023 I’ve been an embedded developer for a UK digital agency, since 2024 I’ve supported Sacred Fire Creative across half a dozen platforms, and in 2026 I joined Scaled Systems in Pennsylvania as a contract developer.

More recently I’ve been doing more product engineering on WordPress, and using AI tools seriously in development work for codebase analysis, refactoring and test coverage. Their output always gets checked by someone who understands the code.