Senior WordPress, WooCommerce and Shopify developer, nine years in. Agencies bring me in when a build has to be done properly, or when a live site is broken and someone else’s code is in the way.
01What I do
A new site, a new look for the one you have, or fixing and improving what’s already live. I work on the same codebase through all three, so nothing gets lost between phases.
Design to production, fast and easy for your team to edit.
Custom WordPress themes with ACF Flexible Content your editors can’t break, Elementor Pro with my own custom widgets when you prefer Elementor, Gutenberg blocks, WooCommerce stores and Shopify themes in Liquid.
A new look without losing what already works.
Rebrands and redesigns on WordPress, WooCommerce and Shopify. Your rankings, content, customers and orders carry over to a cleaner, faster build.
Inherited a site nobody wants to touch? That’s most of my week.
Critical errors, plugin conflicts, broken checkouts, slow pages, search visibility, failing integrations, hosting and DNS problems. I find the root cause, fix that, and check nothing else moved.
Agencies: I work white-label on builds, redesigns, overflow and long-term maintenance. White-label development
02Selected work
Custom WooCommerce stores, Shopify themes and editorial WordPress sites. Each one has a written case study covering the architecture, the trade-offs and what shipped.
WordPress · WooCommerce · Shopify
03How I fix things
A lot of my work is on sites someone else built: a checkout that fails for one payment method, a critical error after an update, a store that got slow one plugin at a time. Rebuilding is rarely the answer. Finding the real cause usually is.
The same process runs every time, whether it’s a one-line fix or a week of performance work.
04Platforms
WordPress, WooCommerce and Shopify are home. I also work inside GoHighLevel, Kajabi, Squarespace, Webflow and Wix, and I don’t start by telling clients to migrate. Here’s roughly how deep each one goes.
| Platform | Build | Extend | Fix | Maintain |
|---|---|---|---|---|
| WordPressPHP, hooks, REST API, WP-CLI, custom themes & plugins | Core | Core | Core | Core |
| WooCommerceCheckout, product data, hooks, integrations, performance | Core | Core | Core | Core |
| ACF Pro & GutenbergFlexible Content, options, block.json, dynamic blocks | Core | Core | Regular | Core |
| Elementor ProCustom widgets, Theme Builder, dynamic content | Core | Core | Core | Core |
| ShopifyLiquid, sections, metafields, Shopify CLI | Regular | Core | Core | Core |
| GoHighLevelFunnels, forms, CRM-side integrations | Regular | Regular | Core | Core |
| Kajabi & SquarespaceCustom CSS/JS, embeds, layout work | Supported | Regular | Core | Core |
| Webflow & WixLayouts, custom code, responsive fixes, updates | Supported | Regular | Core | Core |
05AI
Every site I build or redesign is structured for search engines and AI assistants from the start. I also add AI features to WordPress where they’re actually useful.
Structured data, clear page structure and machine-readable profiles, so ChatGPT, Claude and Gemini can understand and cite your business.
Technical SEO, AEO & GEOConnecting LLM APIs to WordPress for practical features and workflows, built with the same care as any other integration.
MCP-based tooling that lets AI agents work on a live WordPress site only with approval, clear limits, an audit trail and rollback.
06For agencies
Agencies in the UK and US, including Scaled Systems and Sacred Fire Creative, use me as part of their development team. This is how it works.
I work under your brand, in your repositories and on your clients’ hosting. Your clients deal with you, and I stay behind the scenes.
Themes built by three previous developers, half-finished migrations, plugins patched in place. I read what’s there first and change only what needs changing.
Changes are made and checked on staging, deployed deliberately, and verified on production. Backups and a rollback plan come before anything destructive, especially on live stores.
Clear updates that don’t need a meeting, estimates based on real scope, and handoff notes so the next developer, or your team, isn’t left guessing.
A new site from your design, a redesign, a WooCommerce feature, a Shopify section set, or a performance audit plus the fixes. Scoped properly before it starts.
Reserved hours each month for maintenance, updates, new features and requests across your client sites.
White screen, failing checkout, plugin conflict, update gone wrong. Send the URL and the symptom and I’ll start by diagnosing it.
07Client reviews
Verified review
Very happy with the service. He quickly found the cause of the problem with my website and fixed it without any unnecessary back and forth. Communication was easy, he clearly knew what he was doing, and everything works properly now. I would definitely work with him again.
Exceptional. Was able to deliver a full custom order 24 hours faster than expected and was trustworthy/competent enough to remotely handle IT/server management on our behalf last minute.
Mosharaf is extremely professional, does wonderful work, communicates effectively, and completes projects on time. Going to be working with him on many more projects.
I am very satisfied with the service, the development was excellent and the service was wonderful. I am very happy I chose you. Thank you so much for everything, and I look forward to future projects together.
Best dev on the platform!
Mosharaf was excellent to work with from start to finish. He developed our new WordPress blog design and did a brilliant job. He clearly knows his stuff, communicated well with our team throughout the project, and was patient with us despite a slower internal review process on our side.
This was a complete conversion of a website from a different visual website builder to WordPress. The transaction was smooth, with a high attention to detail and focus on customer satisfaction.
Very happy with Mosharaf's services again for our website. It needed to be refreshed and updated, Mosharaf delivered and made the website a lot faster (in loading times) too. Thank you Mosharaf!
Mosharaf is a great expert who understands the client and takes care of everything as needed. Highly recommended!
Mosharaf was the WordPress expert I was looking for. His patience, kindness and willingness to go the extra mile will keep me coming back. My website looks stellar now.
Mosharaf provided a quick delivery, walked me through my website to ensure it was fully functioning, and was very professional.
Great to work with, incredibly patient throughout the custom website build, and never once complained about the number of changes.
Mosharaf is absolutely amazing! Super fast, professional! One of the best collaborators I've ever worked with. I highly recommend him!
Transformed my Figma design into a fully functional WordPress landing page exactly as I wanted. Clear communication, professional throughout, and the final result looks amazing. Will definitely come back!
I’m a senior WordPress, WooCommerce and Shopify developer with 9+ years of experience and 1,000+ completed projects. I build, redesign and improve websites for agencies and businesses in the UK, US, Europe, Canada, Australia and the UAE, and also work in GoHighLevel, Kajabi, Squarespace, Webflow and Wix.
Yes, it’s most of my work. I read the existing code, find what’s actually wrong, and change only what needs changing. I rarely recommend a rebuild.
Yes. Several agencies in the UK and US use me as part of their development team. I work under your brand and stay behind the scenes.
By scope. Small fixes and larger builds are priced differently, and I estimate from the real work involved, including QA and deployment, rather than giving a low number that grows later.
Send a short brief through the contact page or by email: what you’re working with, what’s wrong or needed, and any deadline. You’ll get an honest read on scope and fit.
09Engineering notes
Notes on WordPress architecture, WooCommerce, performance and debugging, plus a library of code snippets I use on real builds.
