Insights.
Notes from production work on WordPress architecture, WooCommerce, Shopify, performance and debugging. Written for developers and for the people who hire them.
WooCommerce Performance Optimisation — Frontend Patterns That Work
7 min readWooCommerce frontend performance isn't a plugin problem. It's an architecture problem disguised as a plugin problem — and three deliberate patterns can fix it.
Maintainable WordPress Theme Architecture — Why Most Themes Fail
8 min readWordPress themes don't fail because of bad code. They fail because they were built as templates, not as systems.