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Index
— 01 Case · 2024

Les P'tits Mots — Bijoux Personnalisés

A beautifully crafted WooCommerce storefront for a French personalized jewelry brand — custom product personalization engine, engraved medal configurator, and a boutique shopping experience with delicate animations throughout.

Client
Les P'tits Mots (lesptitsmots.com)
Role
Lead WordPress Developer
Industry
Fashion · Jewelry · Personalized Gifts
Discipline
WooCommerce · Custom Theme
Les P'tits Mots (lesptitsmots.com) — WooCommerce · Custom Theme • Les P'tits Mots (lesptitsmots.com) — WooCommerce · Custom Theme • Les P'tits Mots (lesptitsmots.com) — WooCommerce · Custom Theme • Les P'tits Mots (lesptitsmots.com) — WooCommerce · Custom Theme • Les P'tits Mots (lesptitsmots.com) — WooCommerce · Custom Theme • Les P'tits Mots (lesptitsmots.com) — WooCommerce · Custom Theme •
— 01 By the numbers

A quiet ledger of outcomes — measured, not manufactured.

+64%

Conversion rate

Measured 90 days post-launch — product personalization engine drove significant engagement lift.

02
98

PageSpeed mobile

03
0.8s

LCP on product pages

04
20K+

Customer reviews

Personalization First 2026
01
Strategy 01 / 03

A quiet strategy with a loud outcome.

Notes

Les P'tits Mots needed a storefront that could showcase their handmade personalized jewelry with the warmth and care that goes into each piece. The custom personalization flow — allowing customers to engrave names, dates, and symbols onto stainless steel medals — required a fluid, step-by-step product configurator that felt intuitive on both desktop and mobile. We rebuilt the site on WooCommerce with a fully custom theme, prioritizing the personalization experience above all else.

Animation & Experience 2026
02
Approach 02 / 03

Beauty in the details, at every scale.

Notes

Custom WooCommerce product page with an interactive engraving preview, medal size selector, and real-time personalization updates. Delicate CSS animations — floating leaves, subtle hover reveals, smooth scroll transitions — give the boutique feel the brand deserved. The product catalog spans women, men, and children with cross-linking by occasion (birth, wedding, Mother's Day, Valentine's) and a workshop page telling the story of the founders Maëlle and Christopher.

Performance & QA 2026
03
Performance 03 / 03

Numbers as a byproduct of intent.

Notes

AVIF + WebP for product imagery, critical CSS inlined for the animation-heavy homepage, deferred third-party scripts. Despite the rich animations and real-time personalization UI, we maintained 98 PageSpeed mobile and 0.8s LCP on product detail pages — proving that beauty and performance can coexist.

— 02 Across surfaces

One system. Many windows.

Mobile-first with fluid typography and smooth animations that adapt to every screen. From the personalization configurator to the gift-box unboxing, every touchpoint feels considered.

Notes

Each piece tells a story — the site should feel just as personal as the jewelry it sells.

— 03 In their words
Our customers can finally see their creation come to life before they buy. The personalization preview alone has transformed how people shop with us — they feel the love before they even place the order.
Maëlle & Christopher · France — 2024
— 04 The toolkit

Tools & technologies

A deliberately small toolkit — chosen for performance, longevity, and the team that maintains it.

4 tools
№ Stack
WordPress WooCommerce ACF Pro GSAP

Les P'tits Mots.

WooCommerce · Custom Theme · 2024

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Freelance WooCommerce Developer Jewellery Shop — Case Study

freelance WooCommerce developer jewellery shop — Mosharaf Hossain case study

This freelance WooCommerce developer jewellery shop case study covers how Mosharaf Hossain built a personalised jewellery store for Les P’tits Mots, a French bijoux brand. Building a freelance WooCommerce developer jewellery shop for a personalisation-first brand requires custom product configuration fields, a checkout that supports engraving notes, and a multilingual setup for the French market.

Personalised jewellery WooCommerce shops have specific requirements: custom product option fields, engraving text input at add-to-cart, and order management that passes personalisation data cleanly to fulfilment. Standard WooCommerce product options do not cover this without custom development.

Mosharaf built the complete freelance WooCommerce developer jewellery shop with ACF Pro custom fields for product variants, a custom engraving input built into the WooCommerce add-to-cart flow, and WPML for French/English multilingual support. The theme is fully custom PHP — no page builder, no unnecessary plugin overhead.

The personalised jewellery WooCommerce store gives the client full catalogue management, handles multilingual product descriptions, and processes custom order notes cleanly. Stack: WordPress, WooCommerce, ACF Pro, WPML, custom PHP theme.

Need a freelance WooCommerce developer for a jewellery shop or personalised product store? Contact Mosharaf Hossain to discuss your project.

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