Kozijn Station

The project started in Figma — wireframes, mockups, and a complete design system established before development began. The visual identity is warm, trustworthy, and Dutch-clean: a modern sans-serif, a confident blue-and-white palette, and photography that showcases real homes. The homepage leads with the core promise — 'Jouw Stop voor Kunststof Kozijnen' — followed by review badges, product category cards, and a prominent quote CTA. Every section reinforces the same message: comfort without hassle, with a personal touch.

The site runs on WordPress with Elementor Pro, extended by custom widgets purpose-built for a home-improvement sales process. A product catalogue widget renders five categories (Ramen, Deuren, Schuifpui, Gevelbekleding, Isolatieglas) with consistent cards and detail pages. A review carousel showcases verified customer testimonials with star ratings and locations. A 4-step customer journey section explains the process visually. The quote funnel — 'Offerte Aanvragen' — appears consistently with subsidy awareness ('Subsidies mogelijk'). Behind the scenes, ACF Flexible Content gives the team editorial control over products, reviews, and blog posts.

The entire site is a conversion funnel. Every product section has a CTA for a free, non-binding quote. The review carousel builds social proof with verified customers from Woerden, Soest, Maarssen, Hilversum, and Nieuwegein. The blog/ kennisbank educates homeowners on window-frame benefits, installation processes, and subsidy eligibility — driving SEO traffic and establishing authority. A contact form captures leads with 'within 1 working day' response promise. Dutch-localised throughout, GDPR-compliant, and built mobile-first — most homeowners research kozijnen on their phones.