Saru Soda

The design reflects Saru Soda's ethos: craft, sustainability, and a touch of rebellious spirit. A bold, artistic identity — rich colours drawn from the 17 flavour profiles, playful yet sophisticated typography, and immersive product photography — creates a brand experience as distinctive as the sodas themselves. The flavour catalogue is the heart of the site: 17 individual flavour pages with tasting notes, ingredients, and pairing suggestions. The age gate (18+) adds responsible credibility. Every layout — from the sustainability story to the partner showcase — reinforces that Saru Soda is serious about ingredients, serious about impact, and serious about taste.

The site runs on a custom WooCommerce theme — no off-the-shelf template, no page builder. A dual-audience architecture serves B2C consumers exploring flavours and B2B partners ordering wholesale. A secure B2B login portal gates wholesale pricing, bulk ordering, and post-mix supply management. The product catalogue spans 17 individual flavour pages with variant options. Post-mix and hardware partner pages serve the hospitality industry. A private label section showcases custom manufacturing capabilities for other brands. Behind the scenes, ACF Flexible Content gives the Saru Soda team full editorial control over flavours, partners, and content — all manageable without a developer.

Sustainability isn't a marketing angle — it's woven into the site's fabric. The 'Lekker Duurzaam' section details solar-powered production, electric transport, Triodos banking, and small-rest-stream ingredient sourcing with Wilder-land. The 'Just Add Water' post-mix philosophy — using local tap water to eliminate heavy water transport — is a core brand story. Hardware partner pages showcase tap and carbonisation solutions for bars and at home (Sodastream, Aarke, Quooker). SEO-optimised for Dutch craft beverage queries. Age-gated, GDPR-compliant, with cookie consent. Built mobile-first — Dutch consumers and hospitality buyers browse flavours on their phones.