Naturbasis Kolloidale Mineralien & Vitalpilze

The design translates Naturbasis's three core promises into visual language: natural, trustworthy, and high-quality. An earthy, botanical palette — warm greens, soft creams, and muted golds — anchors the brand in nature without feeling medicinal. Generous whitespace and clean typography let the product photography and educational content breathe. The homepage hero cycles through the brand's pillars, while category cards guide visitors into the six product ranges. Every layout decision reinforces trust — from the manufacturing process explainer to the B2B callout — positioning Naturbasis as the practitioner's choice.

The site is built as a fully custom WordPress theme with WooCommerce and ACF — no off-the-shelf theme, no page builder. Six product categories are managed through WooCommerce with ACF-enhanced product pages that explain colloidal concentrations, recommended usage, and the Protonenresonanzverfahren manufacturing difference. Variable products handle ml sizing (50ml/100ml). A custom 'Wissen' (Knowledge) hub educates customers through ACF Flexible Content. The B2B section welcomes resellers and therapists. Sustainable packaging callouts, free-shipping progress indicators, and a minimalist AJAX cart complete the commerce experience — all in German.

The site is as much an educational resource as a store. The 'Wissen' hub explains colloidal minerals, the Protonenresonanzverfahren, and Vitalpilze in depth — building authority with practitioners and end consumers alike. The equine nutrition section targets horse owners with a dedicated colloidal catalogue for Pferde. A newsletter captures long-term relationships with practitioners. Legal compliance (Impressum, Datenschutz, AGB, Widerruf) is fully integrated per German standards. The cart and checkout flow is streamlined for low-friction purchasing. SEO-optimised for German-language queries in the natural supplements space.