Naturbasis
Kolloidale Mineralien & Vitalpilze
A custom WordPress + WooCommerce theme with ACF for a German supplement brand selling colloidal minerals and medicinal mushrooms to both consumers and B2B partners. The site spans six product categories, an educational 'Wissen' (knowledge) hub, a B2B portal for resellers and therapists, and a unique manufacturing story built around the Protonenresonanzverfahren — all architected for a team of practitioners who needed a site they could manage between client sessions.
- Discipline
- WordPress & WooCommerce Development
- Role
- Developer
- Year
- 2024
- Client
- naturbasis.de
- Industry
- Supplements · Colloidal Minerals · B2B / DTC
- Platform
- WordPress · WooCommerce · Custom ACF Theme
01By the numbers
A B2B/DTC supplement platform built for trust — every product page, knowledge article, and checkout step reinforces the practitioner-grade promise.
PageSpeed mobile
Optimised for a WooCommerce store with 6 product categories, knowledge hub, and B2B portal.
Brand & Design
Naturlich. Vertrauensvoll. Hochwertig.
The design translates Naturbasis's three core promises into visual language: natural, trustworthy, and high-quality. An earthy, botanical palette — warm greens, soft creams, and muted golds — anchors the brand in nature without feeling medicinal. Generous whitespace and clean typography let the product photography and educational content breathe. The homepage hero cycles through the brand's pillars, while category cards guide visitors into the six product ranges. Every layout decision reinforces trust — from the manufacturing process explainer to the B2B callout — positioning Naturbasis as the practitioner's choice.
Platform & Commerce
WooCommerce + ACF, customised for colloidal products.
The site is built as a fully custom WordPress theme with WooCommerce and ACF — no off-the-shelf theme, no page builder. Six product categories are managed through WooCommerce with ACF-enhanced product pages that explain colloidal concentrations, recommended usage, and the Protonenresonanzverfahren manufacturing difference. Variable products handle ml sizing (50ml/100ml). A custom 'Wissen' (Knowledge) hub educates customers through ACF Flexible Content. The B2B section welcomes resellers and therapists. Sustainable packaging callouts, free-shipping progress indicators, and a minimalist AJAX cart complete the commerce experience — all in German.
Content & Trust
A platform that educates before it sells.
The site is as much an educational resource as a store. The 'Wissen' hub explains colloidal minerals, the Protonenresonanzverfahren, and Vitalpilze in depth — building authority with practitioners and end consumers alike. The equine nutrition section targets horse owners with a dedicated colloidal catalogue for Pferde. A newsletter captures long-term relationships with practitioners. Legal compliance (Impressum, Datenschutz, AGB, Widerruf) is fully integrated per German standards. The cart and checkout flow is streamlined for low-friction purchasing. SEO-optimised for German-language queries in the natural supplements space.
02Across surfaces
One apotheke. Every device.
Whether a therapist orders colloidal mixtures on a phone between sessions, a horse owner browses the Pferd catalogue on a tablet in the stable, or a B2B reseller reviews products on desktop — the experience stays clean, trustworthy, and fast.
Notes German-localised, GDPR-compliant, with full legal pages (Impressum, Datenschutz, AGB, Widerruf) — built for the German B2B/DTC supplement market.
03In their words
Unsere Erfahrungen stammen aus der Praxis. Mit uns sind Sie gut beraten.
Naturbasis · Thüringen, Germany — 2024
04The toolkit
Tools & technologies
A focused stack balancing e-commerce capability with the editorial control practitioners need to manage their own content.
- WordPress
- WooCommerce
- Custom Theme (from scratch)
- ACF Pro
→More case studies
All work
Freelance WooCommerce Developer Supplement Store — Case Study
This freelance WooCommerce developer supplement store case study covers how Mosharaf Hossain built a combined WordPress and WooCommerce site for Naturbasis, a German supplement brand selling kolloidale mineralien and vitalpilze products. The project required a freelance WooCommerce developer supplement store approach: authority-first content architecture alongside a fast WooCommerce product catalogue.
Supplement brands need their WooCommerce store to do two things well: rank in search for health-related terms, and build trust with customers who research ingredients carefully. The build combines a content-first editorial area with a WooCommerce storefront in the same custom theme.
Mosharaf built a custom PHP theme with ACF Pro for editorial content sections and WooCommerce product pages. The freelance WooCommerce developer supplement store build uses a custom product landing page template that surfaces ingredient lists, certifications, and usage guidance through ACF fields — managed by the client without developer involvement.
Stack: WordPress, WooCommerce, ACF Pro, custom PHP theme, targeting German-speaking European market.
Looking for a freelance WooCommerce developer for a supplement or natural health product store? Get in touch with Mosharaf Hossain to discuss your build.