Rich Meals
Fresh Meal Delivery DTC
A premium, conversion-focused WooCommerce storefront for a Dutch fresh-meal delivery brand — editorial home page, weekly-specials catalog, a meal-pack builder, and a checkout tuned for recurring orders and delivery scheduling.
- Discipline
- WooCommerce Development
- Role
- Lead Developer
- Year
- 2022
- Client
- Rich Meals (richmeals.nl)
- Industry
- Food · Meal Delivery · DTC
01By the numbers
A quiet ledger of outcomes — measured, not manufactured.
Conversion lift
Measured 90 days post-launch vs. previous site baseline.
Content Architecture
A quiet strategy with a loud outcome.
We rebuilt the site on WooCommerce with a fully custom theme. The visual system pairs a confident dark palette with warm gold accents, supported by editorial typography. ACF Flexible Content gives the team blocks for hero campaigns, weekly specials, meal-pack bundles and brand reassurance strips.
Editorial Systems
Editorial systems, engineered for scale.
Custom ACF blocks power every home and category section — hero campaigns, weekly specials, meal-pack bundles and brand reassurance strips. A 'Pakket samenstellen' meal-builder lets customers compose packs from live SKUs with bundle pricing. Checkout integrates delivery-date selection and Mollie/iDEAL for the Dutch market.
Performance & QA
Numbers as a byproduct of intent.
AVIF + responsive sources for every meal tile, critical CSS inlined, third-party scripts (chat, reviews, analytics) deferred behind interaction. Result: 93 PageSpeed mobile, 1.1s LCP on PDPs.
02Across surfaces
One system. Many windows.
The same editorial language, recomposed for every device — same rhythm, same restraint, different frame.
Notes Held in the palm or framed on the desk — the system loses none of its composure. The ratios bend, the rhythm doesn't.
03In their words
Crafted, not assembled — every pixel earns its place, every millisecond a deliberate choice.
Studio philosophy · Netherlands, 2022
04The toolkit
Tools & technologies
A deliberately small toolkit — chosen for performance, longevity, and the team that maintains it.
- WordPress
- WooCommerce
- ACF Pro
- Mollie
- iDEAL
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All work
Freelance WooCommerce Developer Meal Delivery — Case Study
This freelance WooCommerce developer meal delivery case study shows how Mosharaf Hossain built a DTC fresh meal subscription store for the Dutch market. The project required a freelance WooCommerce developer with experience in subscription products, local payment gateways, and a checkout UX built for repeat orders.
Meal delivery WooCommerce stores require specific architecture: subscription-aware product pages, a checkout that supports Mollie and iDEAL for the Dutch market, and delivery scheduling logic. A standard WooCommerce theme cannot handle this without heavy plugin dependencies that slow the store down.
Mosharaf built a custom PHP theme with ACF Pro for the meal plan landing pages, enabling the client to update weekly menus and nutritional information without developer involvement. The freelance WooCommerce developer meal delivery build includes Mollie payment integration, delivery date selection at checkout, and trust-signal sections on product pages.
Results: 93 PageSpeed mobile score. Checkout conversion rate improved after launch. The custom freelance WooCommerce developer approach keeps the plugin footprint minimal — fewer conflicts, faster updates, lower maintenance overhead.
Stack: WordPress, WooCommerce, ACF Pro, Mollie payment gateway, custom PHP theme, WPML.
Looking for a freelance WooCommerce developer for a meal delivery or food subscription store? Contact Mosharaf Hossain to start the conversation.
For another freelance WooCommerce developer meal delivery example, review the project archive, read the WordPress development insights, or contact Mosharaf Hossain about a similar build.