Mosharaf Hossain Mosharaf Hossain
Mosharaf Hossain Mosharaf Hossain
Start a project
Index
— 00 Case · 2022

Rich Meals Fresh Meal Delivery DTC

A premium, conversion-focused WooCommerce storefront for a Dutch fresh-meal delivery brand — editorial home page, weekly-specials catalog, a meal-pack builder, and a checkout tuned for recurring orders and delivery scheduling.

Client
Rich Meals (richmeals.nl)
Role
Lead WordPress Developer
Industry
Food · Meal Delivery · DTC
Discipline
WooCommerce · Custom Theme
Rich Meals (richmeals.nl) — WooCommerce · Custom Theme • Rich Meals (richmeals.nl) — WooCommerce · Custom Theme • Rich Meals (richmeals.nl) — WooCommerce · Custom Theme • Rich Meals (richmeals.nl) — WooCommerce · Custom Theme • Rich Meals (richmeals.nl) — WooCommerce · Custom Theme • Rich Meals (richmeals.nl) — WooCommerce · Custom Theme •
— 01 By the numbers

A quiet ledger of outcomes — measured, not manufactured.

+36%

Conversion lift

Measured 90 days post-launch vs. previous site baseline.

02
93

PageSpeed mobile

03
1.1s

LCP on PDPs

04
92

Google reviews

Content Architecture 2025
01
Strategy 01 / 03

A quiet strategy with a loud outcome.

Notes

We rebuilt the site on WooCommerce with a fully custom theme. The visual system pairs a confident dark palette with warm gold accents, supported by editorial typography. ACF Flexible Content gives the team blocks for hero campaigns, weekly specials, meal-pack bundles and brand reassurance strips.

Editorial Systems 2025
02
Approach 02 / 03

Editorial systems, engineered for scale.

Notes

Custom ACF blocks power every home and category section — hero campaigns, weekly specials, meal-pack bundles and brand reassurance strips. A 'Pakket samenstellen' meal-builder lets customers compose packs from live SKUs with bundle pricing. Checkout integrates delivery-date selection and Mollie/iDEAL for the Dutch market.

Performance & QA 2025
03
Performance 03 / 03

Numbers as a byproduct of intent.

Notes

AVIF + responsive sources for every meal tile, critical CSS inlined, third-party scripts (chat, reviews, analytics) deferred behind interaction. Result: 93 PageSpeed mobile, 1.1s LCP on PDPs.

— 02 Across surfaces

One system. Many windows.

The same editorial language, recomposed for every device — same rhythm, same restraint, different frame.

Notes

Held in the palm or framed on the desk — the system loses none of its composure. The ratios bend, the rhythm doesn't.

— 03 In their words
Crafted, not assembled — every pixel earns its place, every millisecond a deliberate choice.
Studio philosophy · Netherlands, 2022
— 04 The toolkit

Tools & technologies

A deliberately small toolkit — chosen for performance, longevity, and the team that maintains it.

5 tools
№ Stack
WordPress WooCommerce ACF Pro Mollie iDEAL

Rich Meals.

Designed, built and shipped — 2022

Back to projects
— Next Continue reading

Other chapters

Ready to build something that performs like this?

Tell me about your project — platform, goals and timeline. I reply within minutes.

Start a conversation

Freelance WooCommerce Developer Meal Delivery — Case Study

freelance WooCommerce developer meal delivery — Mosharaf Hossain case study

This freelance WooCommerce developer meal delivery case study shows how Mosharaf Hossain built a DTC fresh meal subscription store for the Dutch market. The project required a freelance WooCommerce developer with experience in subscription products, local payment gateways, and a checkout UX built for repeat orders.

Meal delivery WooCommerce stores require specific architecture: subscription-aware product pages, a checkout that supports Mollie and iDEAL for the Dutch market, and delivery scheduling logic. A standard WooCommerce theme cannot handle this without heavy plugin dependencies that slow the store down.

Mosharaf built a custom PHP theme with ACF Pro for the meal plan landing pages, enabling the client to update weekly menus and nutritional information without developer involvement. The freelance WooCommerce developer meal delivery build includes Mollie payment integration, delivery date selection at checkout, and trust-signal sections on product pages.

Results: 93 PageSpeed mobile score. Checkout conversion rate improved after launch. The custom freelance WooCommerce developer approach keeps the plugin footprint minimal — fewer conflicts, faster updates, lower maintenance overhead.

Stack: WordPress, WooCommerce, ACF Pro, Mollie payment gateway, custom PHP theme, WPML.

Looking for a freelance WooCommerce developer for a meal delivery or food subscription store? Contact Mosharaf Hossain to start the conversation.

For another freelance WooCommerce developer meal delivery example, review the project archive, read the WordPress development insights, or contact Mosharaf Hossain about a similar build.

Chat on WhatsApp