Vitamines
Modern Health & Supplement Store
A modern, conversion-driven WooCommerce storefront for the Netherlands' fastest-growing vitamins & supplements brand — editorial storytelling, multilingual catalog, and a checkout tuned for recurring wellness orders.
- Discipline
- WooCommerce Development
- Role
- Lead Developer
- Year
- 2022
- Client
- Vitamines.com
- Industry
- Health · Wellness · E-commerce
01By the numbers
A quiet ledger of outcomes — measured, not manufactured.
Conversion lift
Measured 90 days post-launch vs previous site baseline.
Content Architecture
A quiet strategy with a loud outcome.
Founded by Manon van Essen (previously of Magioni pizza), Vitamines set out to make 'a fun life healthier' — a modern, accessible supplement brand for the young, active woman. The site needed to carry an editorial brand voice while moving thousands of SKUs across health, beauty, sport and weight-loss categories, with a checkout that made replenishment effortless.
Editorial Systems
Editorial systems, engineered for scale.
Custom ACF blocks power every section on the home and category pages — from hero banners to product grids and editorial rows. Gutenberg is reserved for blog and post pages. A modular product card system handles bundle pricing, review snippets and discount badges natively. Multilingual via WPML (NL/EN/DE) with locale-aware routing and currency.
Performance & QA
Numbers as a byproduct of intent.
AVIF + responsive sources for every product tile, critical CSS inlined, third-party scripts (chat, analytics) deferred behind interaction. Result: 94 PageSpeed mobile, 1.0s LCP on PDPs.
02Across surfaces
One system. Many windows.
Mobile-first build with fluid typography and container queries on product grids. Tested across 16 device profiles from 360px phones up to 2560px studio displays.
Notes The same editorial system, recomposed for every screen. Bold typography, confident magenta — the brand holds at every size.
03In their words
Our mission is to make a fun life healthier — and now the site finally reflects that. Campaigns launch in hours, not weeks, the brand feels cohesive across every touchpoint, and our customers love the ease of reordering the supplements that work for them.
Manon van Essen, Founder · Netherlands, 2022
04The toolkit
Tools & technologies
A deliberately small toolkit — chosen for performance, longevity, and the team that maintains it.
- WordPress
- WooCommerce
- ACF Pro
- WPML
→More case studies
All work
Freelance WooCommerce Developer Health Supplements — Case Study
This freelance WooCommerce developer health supplements case study covers how Mosharaf Hossain built a high-performance supplement store for a European health and nutrition brand. The brief required a freelance WooCommerce developer with experience in supplement product catalogues, trust-focused checkout UX, and mobile performance — all delivered without a page builder.
Building a WooCommerce health supplements store presents specific challenges: large product catalogues, ingredient lists, certification badges, and a customer base that researches before buying. The store needed to feel authoritative, load fast, and convert on mobile.
As the freelance WooCommerce developer on this project, Mosharaf built a fully custom PHP theme with ACF Pro field groups for product landing pages. This allows the client to manage supplement descriptions, certifications and ingredient tables without developer involvement. WooCommerce checkout was customised with trust signals, streamlined mobile flow, and GDPR-compliant fields.
Performance results: 95+ PageSpeed mobile. Product pages load under 1.8 seconds. The freelance WooCommerce developer health supplements build demonstrates the performance gap between a custom theme and a page-builder approach — the same store in Elementor would score 40–55 on mobile.
Stack: WordPress, WooCommerce, ACF Pro, custom PHP theme, WPML, Stripe payment gateway.
Need a freelance WooCommerce developer for health supplements or wellness products? Get in touch with Mosharaf Hossain to discuss your store.
For another freelance WooCommerce developer health supplements example, review the project archive, read the WordPress development insights, or contact Mosharaf Hossain about a similar build.