Unitu
Student Voice & Feedback Platform
An award-winning SaaS marketing site for a student feedback platform used by universities across the UK. Built on WordPress with Elementor, the site combines a clean, trust-building design with custom widgets for case studies, testimonials, and demo bookings — converting university decision-makers into platform users.
- Discipline
- WordPress Development
- Role
- Developer
- Year
- 2024
- Client
- unitu.io
- Industry
- EdTech · Higher Education · SaaS
- Platform
- WordPress · Elementor · Custom Widgets
01By the numbers
A platform designed to prove its value before the demo — every stat, testimonial, and case study builds the case for institutional change.
PageSpeed mobile
Optimised for university procurement teams browsing on any device.
Brand & Design
A SaaS brand that speaks to academia.
The design balances start-up confidence with academic credibility — clean layouts, a trustworthy blue palette, and typography that feels modern without being trendy. Every section makes a case: the hero quantifies impact, the stats bar proves adoption, the testimonial carousel builds social proof, and the case-study library deepens authority. The result is a site that feels as rigorous as the institutions it serves.
Platform & Systems
WordPress + Elementor, engineered for conversion.
The site runs on WordPress with Elementor, extended by custom widgets tailored to Unitu's sales funnel. A case-study widget renders impact stories with pull-quotes and metrics. A testimonials carousel cycles through verified university voices. A demo-booking CTA follows every content section. Behind the scenes, ACF Flexible Content lets the Unitu team publish blog posts, webinars, and resource hub content without touching code — keeping the site alive between product releases.
Conversion & Growth
Turning browsers into booked demos.
Every page is a funnel — the Solutions section sells the platform's three pillars (Feedback Board, Rep Elections, Analytics), case studies close the deal with institution-specific proof, and a free Student Rep System Audit captures leads at the top of the funnel. Gated webinars and a growing resource hub keep prospects returning. SEO-optimised for decision-maker queries in higher education. GDPR-compliant, accessibility-tested, and built to scale alongside the product itself.
02Across surfaces
One platform. Every stakeholder.
Whether a pro-VC reviews the case studies on a desktop, a student rep browses on a phone, or an IT lead checks integrations on a tablet — the experience stays fast, credible, and conversion-ready.
Notes Built for university procurement — fast load times, accessible navigation, and GDPR-compliant forms across every device and browser.
03In their words
This form of online engagement, together with the functionality of the platform, has the potential to encourage student feedback, indicate how representative this feedback is, support the role of student representatives, enable timely staff–student dialogue and enhance the visibility of institutional responses.
Professor Emma Mayhew · University of Surrey, Associate Dean
04The toolkit
Tools & technologies
A focused stack built for marketing agility — so the Unitu team can launch landing pages, publish case studies, and run campaigns without a developer.
- WordPress
- Elementor Pro
- ACF Pro
- HubSpot
→More case studies
All work
Freelance WordPress Developer SaaS Platform — Case Study
This freelance WordPress developer SaaS platform case study covers how Mosharaf Hossain built the marketing website for Unitu, a student voice and feedback SaaS company. Building a freelance WordPress developer SaaS platform site requires converting technical product value into clear, benefit-led messaging — and delivering it with performance that makes the product credible.
SaaS platform WordPress websites need to communicate complex product value quickly, handle demo and trial conversion flows, and provide case studies or social proof that de-risks the purchase decision. The challenge is doing this without the visual bloat that page-builder SaaS templates typically carry.
Mosharaf built the freelance WordPress developer SaaS platform website with a custom PHP theme and ACF Pro for flexible content sections — allowing the Unitu team to update feature pages, pricing, and case studies without developer involvement. The build prioritises conversion: feature pages lead to demo CTAs, and social proof blocks are positioned to reduce friction at decision points.
Stack: WordPress, ACF Pro, custom PHP theme, performance-first build, conversion-focused architecture.
Need a freelance WordPress developer for a SaaS platform website or tech product marketing site? Contact Mosharaf Hossain to discuss your project.